I assume the name 'found' refers to him Founding his new business or that his aim is to set up a company with the aim of being a foundation for bodyboarding etc, someone could just ask him next time they see him
. The name is cool if they are sort of the reasons behind it but it does not have the nice aural presentation that names with more syllables have. We'll all get used to it though
The Press release video was pretty funny
had a chuckle at the Bush impersonation
I guess the situation begs the question as to how many board brands the industry can absorb while still enabling companies to make a decent profit to put back into the industry (comps advertising etc)
Competition between companies is probably a really good thing at the moment though with brands pushing each other to come up with more inovative designs and core materials. In a way It's what the sport need at the moment to keep it progressing.
Mitch has stepped out on a limb and i hope he does really well with it. There will be plenty of people curious and willing to give his boards a go. So long as they are consistantly high quality boards then i reckon he'll make a good go of it and wont have too hard a time building his business initially.
My musings anyway.
PS i want a mitch board already and i havent even seen them