Riptide Magazine

A PHRENCH PHENUM

Tuesday, 24 August 2010 17:33

Today our inbox received a hit from PHENUM with the above shot (hint: take a closer look at the image under the fins) of Amaury Laverhne and PHENUM collaborator Davo Fever and the following information on the brand:

PHENÜM is above all a lifestyle we spread with textile and a slogan: « JUST WE ARE »…
PHENÜM is a crossover of our passions: fashion, design, riding, music, photography, party…

Our logo, a prism “P”, symbolizes these various ingredients: the prism refracts the light, reflects it or scatters it, we are sure that PHENÜM’s one will also act with our cultural fuels, spreading our conceptions thanks to the garment, while protecting its underground and rare character.

Our friends / artists collective have for common motivation to edit limited T-SHIRTS series with hard-hitting, puzzling, pleasant or shocking prints… and which will never leave insensible. No auto censorship or constraint is given, it is our « Freedüm Quest », this quest guides our steps…

We just want to feel the pride to wear and make you wear an art-tee spreading and claiming our feelings and inspirations of the moment: events, TV shows, punch lines, show business icons, pictures, music, arts, very strong things, very stupid things, graphic design, collages, trompe-l’oeil, surrealism, even just a crazy picture… PHENÜM’s world is limitless, as our open-mindedness.

Every limited T-shirts series are printed or flock printed, labeled and numbered by hand in France.

Here's more of the guys t-shirt range: