One of the leading brands in bodyboarding, Pride Bodyboards, announced today the opening of a110 square-meter, company-owned, full-prices retail store in Anglet, France.

Situated in the same location where Pride Bodyboards was created 16 years ago, the Bodyboard Center concept store will offer a distinctive selection of Pride products to bodyboarders in France and across Europe.

The Pride Bodyboard Center shop front in Anglet, France

This first Bodyboard Center is Pride’s first flagship store in the world.

“Anglet is the place where I started bodyboarding 25 years ago,” Pride bodyboards owner Imanol Arrizabalaga said.

“For me, it’s personal because I grew up and created the brand in Anglet.

“The opportunity to create an extraordinarily unique customer experience is remarkable, we can’t wait to establish the Bodyboard Center as a place for people who share a passion for bodyboarding and its lifestyle.”

Pride Product Manager Jeremy Arnoux said he is excited about the launch of the new concept.

”We are confident that the concept store in Anglet will provide our customers with an enjoyable shopping experience,” Arnoux said.

“The shop will showcase the Pride board customization, which is the first 3D modeling process of the bodyboard industry.”

Construction inside the new Bodyboard Center by Pride

Innovative, flexible and mobile interior elements facilitating everyday consumer relevance will present everything from the boards, fins, wetsuits to apparel in a dynamic light. An entire wall of boards on levels will offer the consumer an unlimited choice that will make this store one of the biggest bodyboard shops in the world.

The store opens from 9 am to 6:30 pm from Monday to Saturday.

Bodyboard Center by Pride will be hosting an Opening Party on September 19th and will feature pro team riders Lewy Finnegan, Jared Houston and Pierre-Louis Costes.

BODYBOARDCENTER – 27b route de Pitoys – Anglet, France

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